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            Can you complete this statement? “The pause that refreshes: __________.” If you filled in the blank with the words, Coca Cola, you’ve just verified the power of focus and branding for product identification. This phrase has not been used by Coca Cola for many years but the idea is deeply engrained in the minds of consumers who were around when the branding slogan was created.
            What is your company doing to establish such an identifiable phrase and brand? Are you positioned in such a manner that when your branding phrase is said, people immediately think about you?
            To answer these questions about my own company, The Results Group, I recently engaged in a brainstorming session with my speaker friend, Doug Smart, CSP from Atlanta, GA. Doug and I spent over an hour working on a focus and brand for one segment of my business—work with school boards across the United States.
            Those of you who are familiar with my background know that I have extensive experience in school board service. I’ve presented to national, regional, state and local school board meetings during in the past 20 years but still found myself lacking real market identification. My discussion with Doug helped develop an eight-word phrase—“Teaching politically free boardmenship that keeps children first.”
            This statement captures the core message I always strive to have school board members understand and put into practice. It is simple, memorable, emotional, and right on target with my message. Thanks Doug!
            By the end of the year, every state school board association will be familiar with this message. It now forms the foundation of my positioning efforts in this market.
            Why not spend time thinking about the real focus of your business? Boil your thoughts down to as few words as possible. This is really energizing. Then, engage in a campaign to let the world know your identify.
            That’s what I plan to do!
 

The First Effort

            OK. I’m not bashful about spreading the word. Does your local school board need help? Do they need to take the “politics out of politics?” Why not have them contact me to review the specific services developed just for them or simply pass on a contact to me and I’ll do the rest.
            PS: These ideas also with other political bodies such as city, county or parish officials. Let’s get on a campaign to refine the political atmosphere of this country and move the focus to servant leadership for citizens and children.

“It’s not what you know that counts. It’s what you do with what you know that makes a difference.”

            One of my pet phrases is that “Knowledge is only potential power.” It takes real action to possess power. I’m a great believer in learning but simply building knowledge is not enough. One must apply that knowledge to some act to get results.
            Assess what you know. Now assess how you use that knowledge. Do you have a personal library that is unused? Commit today to be the user and applier of knowledge. That commitment will separate you from the masses and propel your position towards the stars.
            Don’t be embarrassed to use what you know or to learn more every moment you can. Those are qualities of a winner and I believe that is what you deserve to be. Learn! Act! Achieve! Not a bad sequence for those who want to get the most and best out of life.
 

Contacting Billy

Billy Arcement, MEd., can be the choice for your next business meeting, in-house training, convention keynote, workshop, or management-consulting project. He is a seasoned presenter, leader and manager. His “Cajun Stories” bring a special brand of humor to your meetings, delights your audience and helps drive home the points presented. It’s a winning combination guaranteed to make your event a success.
Go to http://www.searchingforsuccess.com to learn more about Billy’s programs and services that will help you produce greater profits, increase teamwork, improve morale and bring more job satisfaction to employees. Our results are guaranteed!

 

Build Your Success Library

Could you use a little more success in your life? Order my book, Searching for Success. Apply the principles discussed and watch what happens. I guarantee you will sense the improvement or I’ll refund your payment! Contact us and we’ll ship the book to you the same day. Email or phone in your order and we’ll bill you. We’re trusting people!

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